Case Study · Masonry · Hillsville, VA

Chelo's Brick & Stone

Clay + limestone build that builds the brick wall in front of you.

Zilla Slab build for a Hillsville VA mason — a self-building brick wall animation, before/after slider, photo-material library, and a radar service map.

Open full mockup → Read on ↓
Industry
Masonry
Location
Hillsville, VA
Status
Live mockup
Launched
2026
webbflowmarketing.com/mockups/chelos-brick-and-stone/
Chelo's Brick & Stone — homepage

↕ scroll inside the frame

What makes it tick

The work, in pieces.

The details we actually spent time on — the parts a templated theme would never give you.

01

Self-building brick wall

On scroll, the wall lays itself one brick at a time across the hero. A piece of the craft, embedded in the design.

02

Photo-material library

Real photos of the actual bricks and stones they work with, filterable by color and texture — pick the look you want.

03

Radar service map

A sweeping radar SVG circling the surrounding counties — playful but useful.

How it was built

The same craft choices on every Webb Flow build.

Front end

Static HTML, hand-written CSS with custom properties, vanilla JS modules. No framework, no bundler, no build step.

Performance

Single-bundle build, lazy-loaded images, no third-party theme weight. Fast on Cloudflare's global edge.

SEO & AI Search

JSON-LD schema graph, OG and Twitter cards, llms.txt-friendly markup so AI engines can cite the work cleanly.

Accessibility

Keyboard paths on every interactive, prefers-reduced-motion respected, semantic landmarks, real alt text.

Forms / leads

Web3Forms-wired contact and quote flows — no backend to maintain, real email delivery from day one.

Hosting

Cloudflare Pages, deployed from a clean staging directory. Free TLS, edge CDN, instant global rollouts.

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