Case Study · B2B Produce · Hillsville, VA

Virginia Produce Company

Field-to-shelf flagship for a three-generation B2B produce repacker.

Flagship rebuild for a three-generation B2B produce repacker (SQF-certified, Ossid overwrappers). Fraunces/Manrope typography, field→shelf pipeline visualization, overwrap conveyor animation, heritage timeline, contextual modals.

Open full mockup → Read on ↓
Industry
B2B Produce
Location
Hillsville, VA
Status
Live mockup
Launched
2026
webbflowmarketing.com/mockups/virginia-produce-v1/
Virginia Produce Company — homepage

↕ scroll inside the frame

What makes it tick

The work, in pieces.

The details we actually spent time on — the parts a templated theme would never give you.

01

Field-to-shelf pipeline

A scroll-driven SVG that walks the visitor from grower → receiving → repack → overwrap → ship. The actual business, animated.

02

Overwrap conveyor animation

A separate scene of the Ossid overwrappers in action — buyers immediately see the equipment quality.

03

Three-generation heritage timeline

Beamer family history laid out as a real horizontal timeline, not buried in an 'about' paragraph.

04

SQF certification, surfaced

Food-safety certification isn't a logo in the footer — it's a page with what it actually means.

How it was built

The same craft choices on every Webb Flow build.

Front end

Static HTML, hand-written CSS with custom properties, vanilla JS modules. No framework, no bundler, no build step.

Performance

Single-bundle build, lazy-loaded images, no third-party theme weight. Fast on Cloudflare's global edge.

SEO & AI Search

JSON-LD schema graph, OG and Twitter cards, llms.txt-friendly markup so AI engines can cite the work cleanly.

Accessibility

Keyboard paths on every interactive, prefers-reduced-motion respected, semantic landmarks, real alt text.

Forms / leads

Web3Forms-wired contact and quote flows — no backend to maintain, real email delivery from day one.

Hosting

Cloudflare Pages, deployed from a clean staging directory. Free TLS, edge CDN, instant global rollouts.

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